Sizzling Masterpieces with Aldi

Aldi – Go All Fancy Campaigns

We’re excited to share a collection of vibrant food campaigns created for Aldi, celebrating flavour, seasonality, and the simple joy of eating well. Across this series, we brought to life Aldi’s Specially Selected range — premium dishes crafted with top-quality ingredients, often sourced from trusted local suppliers, and offered at unbeatable Aldi prices.

From summer’s bold, sun-lit feasts to the indulgence of the festive season, each film captures a distinct moment in the year. The series began with director Scott Peters, alongside food stylist Rosie French, opening on a dramatic surf-and-turf: charred steak and plump prawns grilled to perfection. We then move through lighter seasonal plates — creamy burrata, vibrant salads, and relaxed summer sharing dishes designed to feel fresh, joyful, and effortless.

As we transition into winter, the tone shifts to warmth and celebration. Flaming Christmas puddings, indulgent festive spreads, and Aldi’s signature Go All Fancy moments highlight how Specially Selected elevates even the simplest occasion.

Together, these campaigns champion Aldi’s unique balance of quality and value — showing that great food doesn’t need to be expensive to feel extraordinary.

Client: Aldi Agency: McCanns