Itsu x Beyond

“Sorry for any inconvenience caused.”

Itsu’s first major campaign with their new agency Beyond kicks off this week —

and it’s a crafty little film celebrating their frozen gyoza.

Directed by James Lee, styled by Seiko Hatfield, and produced by Food Hall, the film brings wit, warmth, and a touch of doughy charm to the screen.

Voiced by the unmistakable tones of Will Hughes (aka WhatWillyCooks), and beautifully finished by our friends at Search Party, with ear-snack sound design from Sam Robson at No.8.