Greggs: Vegan Sausage Roll

#VEGANSAUSAGEROLL - 4.7m Views and Counting

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Greggs’ agencies - Havas PR and Splendid Communications - devised this fantastic campaign for the launch of Greggs new vegan sausage roll. They wanted a tongue-in-cheek, iphone style launch film. We thought director Piotr Gregorczyk would be perfect for the job.

Working with the UK’s best tabletop team, a double-headed motion control rig, a super-macro lens and some oversized pastry models, we sent the new vegan sausage roll into space.

With some slick editing by our friends at the Quarry and some excellent post production by Youngster Post, the results were very pleasing.

And a deserved bonus (clever agency strategy meets strong execution meets loved brand) that it has set the Twitter-sphere alight.

Read some of the glowing comments and funny exchanges from Greggs’ fans and some wonderful Greggs Official responses. Even Piers Morgan chipped in to help promote!

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