Embracing the soft scope with Lurpak soft

Dave Miller spearheaded a captivating 20-second spot that introduces a series of chain reactions in the culinary world. Collaborating with Arla, director Dave Miller directed this film for their digital and social platforms.

Lurpak is embracing an easier approach to cooking, making everything just a little bit easier. Bringing a series of chain reactions into the cooking world, Lurpak is highlighting the cooking experience, simplifying every step of the way.

Dave worked with both Arla and the food stylist Fergal Connolly on the campaign.

Client: The Barn