The Kaplans

Meet The Kaplans, a dynamic director and photographer team based in New York City. Comprised of Sam and Laura, this creative duo brings a design-oriented approach to their filmmaking, seamlessly fusing creativity with technology to bring their vision to life. As visually sophisticated storytellers, The Kaplans draw inspiration from music videos, photography, and unconventional content, infusing their work with a distinctive, multi-faceted style.

With a portfolio that includes collaborations with major drink, food, and product brands such as Knorr, Campari, Tropicana, Dunkin, Red Lobster, and Stella, The Kaplans have carved a storied career in the advertising industry.

Their creative process is built on collaboration, cohesion, and problem-solving, with the duo emphasising the importance of working as true partners. They approach creative challenges from different perspectives, leveraging their unique visions to create a potent blend of creativity.

As The Kaplans aptly put it, "Over the years, we have realised that we come at creative problems from very different angles. Approaching the creative process in different ways and combining those visions has really become our secret sauce."

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