‘Get anything, Effortlessly’

16 UK cities, 73 restaurants, 3 photographic teams, all in 2 weeks.

Over two weeks, we captured a huge selection of partnering restaurants around the country for Uber Eats.

Their goal was to immerse customers in the vast culinary landscape of their kingdom, highlighting the convenience and accessibility of ordering from their favourite local eateries through Uber Eats.

From family-owned gems to trendy hotspots, our campaign will celebrate the abundance of restaurant options across the country. We wanted to capture the essence and uniqueness of each establishment, showcasing their signature dishes.

Wanting every ad to feel like something you could swipe right into and absolutely mouthwatering, we had three photographers adventuring around the UK to deliver a suite of stills, bringing Mother’s vision to life.

Lead by the food photographer Liam Desbois, known for his macro food. Liam collaborated with the food stylist Jack Sargeson, to set the look for this nationwide campaign. Liam and his crew headed around various restaurants in London and Scotland, shooting berries to Sushi for Taro.

Food photographer Louise Palmberg headed more around the west coast of the UK, sampling Mamas Soul Food in Manchester, Low & Slow BBQ in Bristol to Kanto in Belfast, collaborating with a selection of food stylists from Rosie French to Liam Baker.

Whilst Danielle Wood collaborated with the food stylist Troy Willis and her crew to shoot in one of the UK’s best seaside cities. Whilst in Brighton, they snapped steak sandwiches, pad Thai and Pizza, shooting all the great things that make food glorious and swiping right!

All produced by us!

Client: Uber Eats Agency: mother